How Good Can It Get

I spent years doing work I was good at without ever asking whether it was meant for me. Maybe you have too.
Karen Baldridge spent decades in public relations and corporate leadership, where one bad word could sink a whole message and the red pen never rested. Over time, those early wounds became baggage she carried from job to job, until she finally looked at her own side of the street. Today she uses human design as a practical, grounded tool to help people find their way back to who they were before the world painted over them.
This episode explores:
How the dreaded red pen chipped away at Karen’s confidence in a high-stakes industry
Why changing jobs doesn’t leave the pattern behind, and the identity crisis that can follow
The conference speaker who shifted Karen from reacting to responding
Why personality tests can bend toward who we want to be, and how human design works differently
The gate behind “Chaos Karen,” and how understanding your design helps you trust yourself
Karen Baldridge is a human design guide and the founder of The Experience Project. After years in PR and corporate leadership, she brings a logical, practical lens to human design, helping people confirm their inner knowing and reconnect with their six-year-old selves. She was recently featured in Authority Magazine on Medium.
Where in your life are you staying with something just because you’re good at it? 
Connect with KarenWebsite: theexperienceproject.net (free chart reader under the My Human Design)LinkedIn: Karen BaldridgeInstagram: @inspiredaction_life
Connect with BreeWebsite: executiveunschool.comInstagram: @breejohnsonofficial x @executiveunschool

I was good at my work long after the joy in it had gone quiet. Maybe you have been too.
Yesterday, I talked about work that didn’t fit my family. Today I’m going a little woo and talking about work that doesn’t fit your soul. Burnout research names a mismatch in values, and I think there’s a deeper layer underneath it. Kahlil Gibran wrote that “work is love made visible,” and that line has me rethinking what our gifts are actually here to do.
This episode explores:
What burnout research says about the mismatch between a person and their job
Gibran’s vision of work as love made visible, and why so few of us feel it
The “ick” my body felt long before I walked away from 15 years in law
How competence can quietly stand in for a calling
The breadcrumbs that lead you back to the work that’s uniquely yours
Where in your week does love move through your work, even for a moment? 
Connect with BreeWebsite: executiveunschool.comInstagram: @breejohnsonofficial x @executiveunschool

There was a season when my career and my husband’s career struggled to co-exist...
On paper, our schedules were supposed to complement each other. In real life, we were two ships passing in the night. Josh carried the default-parent load while I said yes to everything at work. As women leave the workforce again, I’m adding a reason the headlines rarely mention: sometimes the work is fine and the family is fine, and the two jobs you both have just don’t fit together.
This episode explores:
The data behind women leaving the workforce, from the 2020 exodus to the exits of 2025
The two reasons the headlines usually cite, child care costs and work wounds, plus the one they miss
How Josh’s and my careers pulled against each other when our boys were little
The quiet shame many women carry after leaving a career, and the part I still carry
Why I stopped trying to impress people I don’t even respect, and what grew on the other side of leaving law
What would harmony between your work and your family look like in this season? If this episode speaks to you, share it with a friend who’s wondering whether it’s time for a pivot.
Connect with BreeWebsite: executiveunschool.comInstagram: @breejohnsonofficial x @executiveunschool

I’ve decided we all need more joy, so I’m making it official. Maybe you could use a little more too.
I choose joy over happiness because joy feels easier to reach, even in the hard moments. So I’m wrapping up a week in my creative cocoon and less to impress season by looking at what brought me joy, both in the headlines and in my own heart.
This episode explores:
The women who made history in the midterms, including Minnesota’s first woman governor-elect
Catherine Breed’s 900-mile swim down the California coast, and the quote that captures my steady season
Meeting my niece Georgia, and remembering first-time motherhood as the ultimate self-trust experience
My sensory processing lightbulb moment, and what it explains about my crash-and-burn cycles
Saying goodbye to Almond Joys and Junior Mints on my gluten-free journey
What brought you joy this week? Send me a note and tell me, then share this episode with a friend who could use a little joy date of her own.
Connect with BreeWebsite: executiveunschool.comInstagram: @breejohnsonofficial x @executiveunschool

When I stop trying to be impressive, I learn quick how much space it had been taking up. 
This week, I’ve been naming what I’m setting down in my less to impress season. Today, I talk about what’s filling the space: steadier work that my inner Enneagram 3 sometimes calls boring, which is also where I’m finding a whole new zone of genius. It looks like 999 words a day, grace when life asks for it, and a lot more presence for the people and conversations right in front of me. This episode explores:
My 999-word daily writing practice and the 80,000-word finish line on December 31
Choosing grace over my commitment after 42 sleepless hours welcoming my niece, Georgia
My creative cocoon season, and why I stopped scanning other women’s 2027 goals
The conversations I want to go deeper on, including how AI could make work better for women
Why the sidelines with my kids matter as much as the impact I make in my business
What could you see more clearly if you stopped scanning the horizon? If this one lands, share it with a friend who’s ready to put her attention back on what’s already hers.
Connect with BreeWebsite: executiveunschool.comInstagram: @breejohnsonofficial x @executiveunschool

I’ve spent years copying what looked impressive without ever asking whether it fit me. Maybe you have too.
I never consciously chose most of it. Seeing people operate a certain way, over and over, conditioned me to believe that was what it took to be respected and seen as valuable. As I practice doing less to impress, I’m uncovering a new layer of the work I started years ago, when I had to separate my work from my worth. This time I’m pulling apart being impressive and being successful, and it feels uncomfortable in real time.
This episode explores:
How a two-hour email rule turned availability into my measure of commitment
The titles I still reach for to sound credible, and why I’d rather lead with my heart
How over-preparing sanitized my own voice out of my work
Looking the part, and the homecoming to who I was at 16
What it means to start impressing me, myself, and I
What would shift for you if you did less to impress this month? If this one lands, share it with a friend who’s ready to stop performing for an audience that isn’t even watching.
Connect with BreeWebsite: executiveunschool.comInstagram: @breejohnsonofficial x @executiveunschool

I said out loud that I don’t want to be impressive anymore, and then I posted it. Maybe you’ve felt that pull too.
As a millennial eldest daughter and lifelong overachiever, that admission made my pits sweat. It started with my revenue goals. When I looked closely, I saw a number built to prove myself to people from former lives, people I no longer work with or even respect. This episode explores:
What I actually mean when I say I don’t want to be impressive anymore
How my revenue goal exposed the layer of external validation in my business
The hidden hours I spend polishing things in my head before anyone sees them
Why off-the-cuff episodes are part of my practice of letting my best be enough
My new experiment mantra for the month: less to impress
Whose approval is quietly setting your goals?
Connect with BreeWebsite: executiveunschool.comInstagram: @breejohnsonofficial x @executiveunschool

For most of my life, I’ve wanted to be impressive. This week I started to wonder whether I still do.
I recorded this one on my phone, diary style, with no outline and no research. It came right after I got to witness my brother and sister-in-law welcome their baby into the world. Being in the room for a birth has a way of rearranging your priorities.
As an Enneagram 3, achievement has always been my native language. “I’m an attorney” used to say everything that needed saying. Now I’m sitting with a gut-punch of a question about what kind of ambition fits this season of my life, when my boys and my family matter more than any title.
So in this episode, we get more precise. This episode explores:
How the drive to be impressive can quietly run the show, even when nobody at home ever pushed you
Why a sacred moment like a birth can make old ambitions suddenly feel small
The nuance of wanting discipline and devotion while staying clear of burnout
What I might be willing to trade, from bigger paychecks to bigger stages, for a life that feels good
Why hitting record with zero polish became its own unschooling experiment
If you’ve worn the “impressive” mask too, send this one to the friend who would recognize it.
Connect with BreeWebsite: executiveunschool.comInstagram: @breejohnsonofficial x @executiveunschool

This week’s headlines about women and money scared me more than my boys’ Halloween costumes, and one of those masks squirts fake blood...
So I put on my former news junkie hat, with my employment attorney hat right on top of it, and took you on a haunted house tour of the stories that caught my eye. Some are spooky and a few are downright ghoulish.
Together, they say a lot about how work is treating women right now. This episode explores:
Microsoft’s voluntary buyout offer to about 60,000 employees, and why the scale of it feels so eerie
How a buyout can be a real gift for women ready to leap into something of their own
The disappearing act: 451,000 fewer women in the labor force since January, and what might be running underneath it
Why so many wealthy women skip financial advisors, according to BlackRock’s first study on women and wealth
What it means that women hold fewer than 14% of senior AI leadership roles, and some easy ways to start building your AI know-how
Connect with BreeWebsite: executiveunschool.comInstagram: @breejohnsonofficial x @executiveunschool

Right now, rewiring my relationship with ambition feels kind of boring. Nobody warned me about that part.
We love a comeback story. What I’m living is the slow middle, where I catch old patterns in tiny moments and unschool them one decision at a time.
Ambition and I are basically in couples therapy. On one side of the table sits the ruthless, get-shit-done version of me who was a rock star in the C-suite. On the other side sits the slower, more devoted life I’m choosing now. Some days I miss her. Other days I feel deeply sad for who she thought she had to be.
So in this episode, we get more precise. This episode explores:
Why the middle of rewiring can feel so dull, and what that boredom might be telling us
The ABCs I’m unschooling: agreements, beliefs and conditioning carried over from 15 years of urgent work
How I’m letting my intuition sit beside my ambition so my body gets a real say in my goals
My new scoreboard of devotion goals, built to grow self-trust
Why boring might be what safety feels like to a nervous system trained on urgency
If you’re in a complicated relationship with your own ambition, I’d love to hear how you’re choosing a way of living and working that fits who you are. Come find me on Instagram and tell me.
Connect with BreeWebsite: executiveunschool.comInstagram: @breejohnsonofficial x @executiveunschool